Impressions and Clicks

What is meant by Impressions and Clicks? An impression is counted when the banner ad is loaded into the users web browser. So every time the user refreshes the web page, or a new page is loaded an impression is counted. Campaigns that are run on a CPM (Cost per Impression) basis, are where the

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CPA, CPL, CPM and CPS

What is CPA, CPL, CPM and CPS? CPA stands stands for Cost Per Action and the part of the basic costing structure that most online marketing campaigns are based on. A CPA campaign can either work on a per lead or a per sale basis. A lead is when the web user fills in a

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