Hybrid Campaigns Explained Hybrid campaigns are offered to merchants who require more than one costing structure to run their online campaign on. A Hybrid campaign can be run on any combination of the campaign structures, such as impression, click, lead, or sale. An example of a Hybrid campaign would be when a merchant chooses to […]
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What is meant by Impressions and Clicks? An impression is counted when the banner ad is loaded into the users web browser. So every time the user refreshes the web page, or a new page is loaded an impression is counted. Campaigns that are run on a CPM (Cost per Impression) basis, are where the
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What is CPA, CPL, CPM and CPS? CPA stands stands for Cost Per Action and the part of the basic costing structure that most online marketing campaigns are based on. A CPA campaign can either work on a per lead or a per sale basis. A lead is when the web user fills in a
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Alexa Ranking Explained Alexa is a web information company. Alexa ranks websites according to daily, weekly, monthly traffic they have going through them. They only track the sites visited of webusers who have the Alexa toolbar installed in their internet browser, but the many millions of toolbars that webusers have installed internationally gives Alexa’s rankings
PPC Affiliate Programs What is a PPC Program? Millions are paying to get a ride on the Information Super Highway everyday. Now, it is widely known that the Internet is an accessible resource of many income-generating activities. Whether you belong to a private sales company or you are just interested in internet marketing, PPC affiliate
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